We exhibited at the summer California Gift Show, held at the Los Angeles Convention Center late July, 2006.

<The trade show outlined>
Name of the show: California Gift Show
Place:Los Angeles Convention Center
Time:July 28th through 31st, 2006 (4 days)
Products we exhibited: Stationery (notebooks, diaries, day planners, greeting cards, stickers, writing instruments) Magnets, clips, calendars, products related to “sushi”

<Results>
At this year’s California Gift Show, many of the exhibitors suffered from a decline in sales, thanks to the slowing down of the U.S. retail market. Exceptionally, the total value of the orders we collected there dramatically jumped up to 213% of what we won at the show in the same season of last year. 
One reason for our success this time was the new ways we exhibited and presented our products. We occupied a half of our booth with those products we developed for the ISOT, and displayed the products in accordance with “topics.” We also showed labels indicating product categories in presenting products to attendees. These new ways of display and presentation proved to be effective.